For the love of food
I See Food was created as an extention of Edmond Choo Photography. Ed's love of trying new and different cuisines (and photographing them) led him to follow this passion and focus on food photography.
Eating with your eyes
In 2017, I See Food began with one simple idea: To shoot amazing food and create stunning visual menus to not only entice potential customers, but also educate them on foods they may not be familiar with.